Hello everybody,

My name is Dave and I’ve decided to keep a blog as I learn the everything there is to know about PPC management and online marketing. From the basics of AdWords to the last technical detail, I want you to come along and learn the right way to market your website.

Let’s start from the beginning. I do have some background in online marketing. I’ve been a consultant with Ajax Union for the past couple of months and have tried to learn everything within my reach about Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM).

That brings me to where I am today. I’ve accumulated enough knowledge and interest to take the next step into working with pay-per-click (PPC) advertising. I recently studied for my Google AdWords Fundamentals Exam and passed with a 95%! On Monday I’ll be diving into the world of click-through-rates, conversions, keyword, cost-per-clicks, and an endless list of terminology that I want to guide you through as I learn it myself.

To start I recommend reading the Google AdWords Certification Center. There is a massive amount of information here that is invaluable in the learning process. Read it. Study it. Do the eLearning sections. You won’t regret knowing as much information as you can when you are taking the test.

Check back for the next article next week: Where do I begin?